When to Create AngelList and Crunchbase Pages for Your Startup

As your startup begins to take shape, one key step in your digital footprint is setting up profiles on platforms like AngelList and Crunchbase. These platforms serve as essential tools for raising capital, gaining industry exposure, and building credibility. The timing of when to create these profiles is crucial for maximizing their utility and effectiveness.

The Importance of Timing

My recommendation is to create your AngelList and TechCrunch profiles once you have officially incorporated your business. This approach is prudent for several reasons. Firstly, the headline for AngelList is “Where the world meets startups”. If you are not officially a startup, your “idea” phase may not fully meet the criteria for a meaningful profile. Secondly, creating these profiles prematurely can lead to false impressions and wasted efforts. By the time you are ready to attract investors and users, your platform should be well-developed, tested, and professionally crafted.

Minimal Requirements Before Investor Outreach

Before actively seeking investors through your investment deck and other channels, it's important to meet certain minimal standards. These include:

Beta Testing

Ensure that your Minimum Viable Product (MVP) has been thoroughly tested. Engage at least 24 companies in a beta testing phase. This not only validates your product but also builds a strong foundation of initial users and feedback. If you struggle to find 24 companies willing to test your product, it might indicate room for improvement in understanding your market.

Beta Testing - Detailed Requirements

For successful beta testing, aim for:

At least 2 dozen companies At least 24 testing sessions A well-executed feedback loop to refine your product

MVP Completion

Your MVP should be fully functional and ready for investor review. Do not waste investors' time with an unfinished product. This not only reflects poorly on your startup but also delays valuable feedback that can improve your product.

Social Media and Revenue Metrics

Ensure you have at least 10,000 followers across social media platforms and a revenue of at least 100,000. These metrics demonstrate your ability to attract and retain an audience, which is crucial for maintaining user engagement and momentum.

Investor Credibility

Your AngelList and Crunchbase pages should be replete with investors who have a track record of investing in your business vertical. This shows that you have attracted and can continue to attract serious investors, adding significant weight to your platform and business.

Conclusion

The creation of AngelList and Crunchbase profiles is a strategic move that requires careful planning and execution. By ensuring your startup meets these minimal requirements, you can effectively showcase your product, attract investors, and build a robust online presence.

Additional Tips

Be transparent about your progress and challenges. Engage with your community to build trust and credibility. Regularly update your profiles to reflect your latest achievements and improvements.

By following these guidelines, you can create a strong foundation for your startup’s growth and success.