How Long Do Posts Stay on Google My Business?

Google My Business (GMB) posts typically remain visible for about seven days. After that period, they are still accessible through your business profile but won't be prominently displayed. Refreshing your content regularly is essential to maintain engagement with your audience and keep them informed about your business.

Visibility and Accessibility After Seven Days

Even after seven days, you can still find GMB posts, although this may require a bit more effort. Users can access older posts by clicking 'View previous updates on Google' or 'View all' options. This feature ensures that historical content is still available to view but not prominently displayed in search results.

Automating Post Repetition

To maximize the potential of your GMB posts, consider using an automation tool that allows you to schedule and repeat posts. This can be especially useful for ongoing promotions or recurring events. One such tool is OneUp, a co-founder of which I am, and it streamlines this process to help you manage and repost your content efficiently.

Google's Content Freshness Policy

Google has a policy in place to maintain the freshness of content. For instance, if you have a Valentine's Day special, it's essential to remove the post from live search results once the event has passed. This approach ensures that your content remains relevant and up-to-date for your audience. If you wish to reuse a post, you can either manually repost it every week or use a social media management tool to schedule recurring posts based on your needs.

Popular Automation Tools

Popular tools like OneUp and Publer offer advanced scheduling and automated posting to Google My Business. These tools are particularly useful for businesses looking to manage their online presence more effectively. For example, OneUp helps you schedule and repost GMB posts automatically, while Publer offers advanced scheduling and automation features.

Conclusion and Further Reading

While tools like OneUp and Publer can be beneficial, it's worth noting that some larger social media management tools like HootSuite and Buffer lack Google My Business integration. OneUp and Publer are more affordable options, making them a great choice for entrepreneurs and startups. You can also look into the posts and answers shared by Davis Baer from OneUp and Ervin Kalemi from Publer for more insights into automating GMB posts.

If you're looking to enhance your Google My Business strategy further, consider consulting with local SEO experts like April Michaela Parker Hamm. She is a local SEO expert and mental health advocate who can help your organization reach its target stakeholders and clients more effectively.

New to Google My Business?

Create Your GMB Profile Regularly update your business information for optimal visibility. Use the right keywords in your business description to improve search engine rankings.

Interested in Expert Consultations?

Schedule a consultation with April Michaela Parker Hamm for tailored SEO strategies and workshops.

Additional Resources:

OneUp Blog Publer Blog

Proper management of your Google My Business posts can significantly impact your online visibility and engagement. Utilize the right tools and strategies to keep your content fresh and relevant to your audience.