Strategies for Pitching New Teams or Departments to Large Companies

Starting a new team or department within a large company can be a daunting task, especially when you are approaching the decision-makers directly. However, it is crucial to understand that just because traditionally such initiatives are not common, it does not mean they cannot be achieved. This article outlines two effective strategies: approaching tech incubators and conducting thorough market research. By combining these with sales skills and strategic thinking, you can increase the chances of successfully pitching your ideas.

Tackling Large Companies: From the Ground Up

To start, there are two primary approaches to tackle the challenge of pitching a new team or department to a large company. The first involves leveraging technology by approaching tech incubators, which can provide the necessary funding and support. The second method relies on good old-fashioned market research, where you identify potential clients and stakeholders within the company and reach out to them directly. Both methods require a combination of sales expertise and strategic planning to navigate the complex corporate ecosystem.

Tech Incubator Approach

Step 1: Identify and Approach Incubators

One effective way to pitch your idea is to approach a tech incubator. Incubators can serve as a bridge between your innovative concept and the corporate world. Consider the following steps:

Pitch the idea of the incubator owning the entity as a whole, thereby funding the project entirely. This approach can be appealing to incubators looking to diversify their portfolio and take on high-potential projects. Position your idea as a solution in high-demand, making it clear how it can benefit the incubator's portfolio of companies. Prepare a compelling business plan and pitch deck to showcase the viability and potential impact of your idea.

Step 2: Develop Your Pitch

Your pitch should focus on the problem your new team or department solves, the market need, and the unique value proposition your solution offers. Highlight the potential financial benefits and competitive advantage for the company. This will make it easier for the incubator to see the value in your proposal.

Conducting Market Research

Step 1: Identify Industry Competitors

Assuming you have a clear idea of the problem you aim to solve, the next step is to compile a list of companies that compete in the same industry. For example, if your solution is aimed at improving logistics, you might target FMCG brands like Coca-Cola who invest in logistics solutions.

Step 2: Research Key Contacts

Once you have a list of potential clients, it is essential to research the right people within these companies. Identify key decision-makers who have the authority to make the necessary changes. You can use tools like LinkedIn to gather contact information and establish a connection.

Step 3: Reach Out Strategically

When reaching out to these individuals, it is crucial to be clear and concise. Outline the problem your new team or department can solve and the potential benefits for the company. Personalize your message by mentioning any shared industry insights or connections you have.

Utilizing Online Resources and Communities

Step 1: Leverage Online Tools and Resources

To save time and resources, consider using online services like Fiverr to compile a comprehensive list of contacts and research key insights. This can significantly enhance the effectiveness of your outreach efforts.

Step 2: Engage with Online Communities

Join online communities and forums related to your industry. For instance, the Facebook group “Badass Marketers and Founders” can provide valuable tips and advice on how to approach large companies effectively. Engaging with these communities can offer you valuable insights and networking opportunities.

Conclusion

Approaching large companies to start a new team or department is a significant challenge, but with the right strategies and approach, you can increase your chances of success. Whether you choose to leverage tech incubators or conduct thorough market research, the key is to be well-prepared, knowledgeable, and persuasive. By understanding the dynamics of large companies and their decision-making processes, you can navigate the corporate landscape effectively and bring your innovative ideas to life.