Navigating Digital Marketing in 2020: A Comprehensive Guide

Introduction to Digital Marketing

Digital Marketing is often perceived as a complex and ever-evolving field, but the truth is, with the right approach, dedication, and patience, it can be mastered. The key is to stay informed about the latest trends, tools, and technologies. As new methods and platforms emerge, so do new challenges, making it a dynamic and exciting career path.

The Challenges of Digital Marketing in 2020

The landscape of digital marketing is complex and ever-changing. Google, in particular, is constantly tweaking its algorithms to stay ahead of the game. This means that search engine optimization (SEO), which is about making your website visible to search engines, and search engine marketing (SEM), which involves spending money to get your content in front of the right people, require continuous effort and adaptation.

On social media platforms, you have to keep up with the constant updates and new features. For instance, the addition of new functionalities or changes in algorithm rules can make a big difference in how your content is received. Staying ahead of these changes can be daunting but necessary.

Email marketing also presents its own set of challenges. You must adhere to strict guidelines to avoid your email falling into spam folders. Additionally, you need to continuously build and nurture your email list to ensure a steady flow of engaged subscribers.

Evolution of Web Analytics

Web analytics is another critical aspect of digital marketing that is continuously evolving. With newer features and more detailed insights, web analytics tools are helping marketers make informed decisions. However, this growth also means staying updated with these new features to derive the maximum benefit.

Trends and Challenges in Affiliate Marketing

If you are involved in affiliate marketing, you might notice a decline in commissions from major players like Amazon. At the same time, the competition is intensifying. This presents both challenges and opportunities, making it essential to stay on top of industry trends.

Choosing Your Path in Digital Marketing

Digital marketing is a vast field, and you can choose a specific vertical to specialize in. Once you're committed to a path, whether through internships, full-time jobs, or freelancing, you'll gain invaluable knowledge and experience. The journey of a freelancer is particularly rewarding, with no limit to the heights you can achieve, provided you get your first break in the industry.

Learning Resources and Options

There are several ways to learn digital marketing, including self-study and enrolling in a reputable digital marketing course. One such recommended course is the CDMM (Certified Digital Marketing Masters Course) offered by DigitalVidya.

Features of DigitalVidya’s CDMM

CDMM offers a comprehensive curriculum designed to equip you with the skills needed to succeed in the digital marketing industry. Here are the key features:

44 Modules 100 Hours of Classes 140 Assignment Hours 2 Internships 250 Placement Partners 10 Trainers Per Batch 15 Certifications

Modules Covered

The curriculum covers a wide range of modules including:

Search Engine Optimization (SEO) - 4 Modules Search Engine Marketing (SEM) - 5 Modules Social Media Marketing (SMM) - 5 Modules Email Marketing - 3 Modules Inbound Marketing - 4 Modules Web Analytics - 4 Modules Facebook Marketing - 2 Modules Integrated Digital Marketing Strategies - 2 Modules Affiliate Marketing - 2 Modules Media Planning and Buying - 2 Modules How to Become a Freelancer in Digital Marketing - 2 Modules E-commerce Listing and Marketplace Selling - 2 Modules Programmatic Marketing - 1 Module Adobe Analytics – Site Catalyst - 1 Module How to Create an Infographic Resume - 1 Module Content Marketing in Association with LinkedIn - 1 Module Lead Sourcing - 1 Module

Assignments and Case Studies

Assignments and case studies are updated regularly to ensure relevance. These are designed to help you apply what you've learned in real-world scenarios.

Classroom Training and Online Instructor-Led Training are both available to cater to different learning styles.

The quality of faculty is excellent, with profiles available on the website. This ensures a smooth learning experience for all students.

Placement Assistance and Vision

CDMM offers 100% placement assistance to students who successfully complete the course. This includes 100 placements and 15 certifications, providing a strong foundation for your career.

DigitalVidya also offers free demo sessions for aspiring marketers. Simply register on their website to get more information and an invitation to attend a demo session.

In conclusion, while digital marketing presents challenges, these are opportunities for growth and development. With the right resources and commitment, you can navigate these challenges successfully and thrive in this exciting field.