Mastering Social Media Metrics Tracking on Popular Platforms

Introduction

Tracking social media metrics is essential for understanding the performance of your brand on various platforms. This article will guide you through the process of monitoring key metrics on popular social networks like Facebook, Instagram, and others, as well as utilizing external tools to gain deeper insights.

Accessing Metrics on Popular Social Networks

Thanks to the vast array of social media networks, tracking metrics has become more accessible than ever before. For users with a business account, many platforms provide direct access to metrics through their built-in analytics systems. For instance, Facebook offers one month of detailed data for any metrics required through its Insights section. In contrast, Instagram provides only one week's worth of data insights to account holders.

Using External Tools for Comprehensive Analysis

While social media platforms offer valuable insights, they often fall short in providing the detailed and in-depth analytics needed for strategic decision-making. To bridge this gap, numerous external tools such as Unbox Social can be immensely helpful. These tools offer a wealth of features, from identifying and cooperating with influencers to understanding the finer details of your social profile analytics. They also help in monitoring competitor activities and content strategies, as well as leveraging social listening techniques to gauge audience sentiment.

Utilizing External Social Media Analytics Tools

Unbox Social is one such powerful tool that empowers you with a comprehensive suite of features to track and analyze your social media performance. Here’s how:

Influencer Tracking: Identify the most relevant influencers for your brand. Unbox Social allows you to find, connect, and collaborate with influencers tailored to your target audience. Social Listening: Gain insights into the conversations surrounding your brand and industry. Unbox Social’s social listening capabilities help you stay on top of trending topics and customer sentiment. Competitor Analysis: Analyze the activities of your competitors to refine your own marketing strategies. Unbox Social provides detailed reports on competitor performance and content strategies. Customized Reports: Create personalized reports that highlight key metrics and trends. Unbox Social allows you to tailor reports to meet your specific needs, making analysis simple and easy to understand.

Conclusion

By utilizing the built-in analytics tools on popular social networks and supplementing them with external tools like Unbox Social, you can take your social media tracking and analysis to the next level. This will not only help you understand the performance of your brand but also enable you to make data-driven decisions that drive growth and engagement.