Do People Seriously Consider Glassdoor Reviews?
As a managing editor at Software Advice, Erin Osterhaus emphasizes the importance of Glassdoor profiles in increasing employer visibility and applications. Yet, how seriously do job seekers and hiring managers take these reviews? Let’s dive into the findings from Glassdoor studies and explore how to navigate Glassdoor reviews effectively.
The Impact of Glassdoor Reviews on Recruitment
A Glassdoor study reveals that 75% of hiring managers consider a company’s reputation a significant factor in their recruitment process. Similarly, 83% of job seekers are wary of companies with a poor reputation, and 55% would reconsider their job application if the company has negative press.
These statistics highlight the critical role that Glassdoor reviews play in the recruitment process. By showcasing your company culture and employer brand, you can attract more job applications and improve your visibility to potential candidates. Conversely, neglecting Glassdoor can hinder your recruiting efforts by limiting your reach and making your company less appealing to job seekers.
Interpreting Glassdoor Reviews
When reviewing Glassdoor feedback, it's essential to approach it with a critical eye. Look out for patterns, such as multiple people mentioning similar concerns or improvements. If you see a sudden period of low reviews, it might indicate a corporate change like a round of layoffs.
Be wary of overly one-sided reviews. A mix of 1 and 5-star ratings could be the result of a few dissatisfied employees attempting to balance things out. Reviews that predominantly focus on positive aspects without specific details also deserve scrutiny. For instance, if numerous reviews simply mention a great culture, it might be worth investigating further to get more concrete information.
For job seekers and hiring managers, reading through the reviews before an interview can provide valuable insights. Negative 2, 3, and 4-star reviews, in particular, can reveal significant issues or red flags that are worth addressing.
Authenticity and Credibility of Reviews
One morning, I came across an update on LinkedIn, which prompted the question: 'Do they really take reviews seriously?' Given my experience, the answer is yes, and they are valuable starting points in the research process.
As a hiring manager or investor, I use Glassdoor to gain insights into company culture whenever engaging with an unfamiliar business. The reviews can be a mixed bag, often featuring both ex-employees and fake profiles created by internal employees. In this context, it's crucial to identify common themes and address any concerning issues with the recruitment or hiring team.
Employers with robust recruitment functions are typically well-aware of the pros and cons of their company’s reviews. They should be willing to walk candidates through their thoughts and address any negative feedback transparently.
Conclusion
The influence of Glassdoor reviews on recruitment cannot be overstated. Understanding how to interpret and utilize these reviews effectively can significantly enhance a company’s visibility and attract the right talent. By maintaining transparency and authenticity in your employer brand, you can build a strong reputation and thriving company culture.