Consumerism and the Cultivation of Freedom in Modern Society
Is our society ever likely to tire of consumerism? The answer to this complex question depends largely on how we define consumerism. Given that digital services like social networks are now integral parts of our lives, the answer leans towards no. However, if consumerism excludes digital services, why are we so selective in defining its boundaries?
Language, at times, is carelessly abused, and the term consumerism is a prime example. It’s a term that lacks meaningful substance and context. The assertion that consumers are solely responsible for the production of frivolous items they consume is an oversimplification and an echo of a non-thoughtful notion. The human brain, with its creative capacity, can envision and create objects and experiences that do not exist in the physical world.
The Power of Creative Imagination
The human being, through his creative imagination, has the ability to transcend the limitations of biological necessity. An example is the invention of the airplane, which allows individuals to defy gravity and experience the joy of flight without any practical necessity. Just as I can choose to sing not because I need to, but because it brings me joy, I can consume frivolous items purely for the cultivation of a divine or creative experience.
Imagine stepping off millions of miles to view a painting by Picasso, even though the act itself is unnecessary and costly. This pursuit is an extension of humanity's quest for freedom and joy. It is in consuming unnecessary and frivolous objects that we experience the essence of being human and creative, much like the thrill of being divine.
The Contrary of Consumerism: Producerism
One might argue the opposite of consumerism is producerism, a term I coin here. Producerism, in my definition, is the act of producing necessary items, which I see as a sin. Instead, we should embrace products that serve no practical purpose but bring us enjoyment and a sense of freedom. Promoting the production of necessary items, such as food and water, promotes bestiality and animality, which are antithetical to the essence of human existence.
For example, if someone produces water for drinking instead of pouring it for aesthetic pleasure, they deserve to face severe penalties, as they are enacting an act that is inherently necessary and mundane. Similarly, anyone who produces breathable air should be institutionalized, as it is a biological necessity that nature already provides. Producing food should also be punished with perpetual poverty.
Encouraging Consumerism to Fight Slavery
Ultimately, the logic of consumerism isn’t about mere consumption but the cultivation of joy, freedom, and creativity. Our society should celebrate the unnecessary and joyful aspects of life rather than the necessary ones. The more frivolous and useless an object or service is, the greater its profitability, thus affirming the value of such products in our lives.
By valuing and embracing consumerism, we are fighting against a form of slavery – the biological and functional necessities that compel us to perform actions purely out of compulsion. To be free, be frivolous, indulge in the unnecessary but joyful aspects of life. This freedom brings us closer to a state of creativity and divinity.
In conclusion, consumerism, as an expression of human creativity and freedom, is essential for a thriving and joyful society. By rejecting the production of necessary items and embracing the pursuit of the frivolous and unnecessary, we can truly cultivate a divine and creative existence.