Boost Your Business with Word of Mouth Marketing Strategies
Word-of-mouth (WOM) marketing is a powerful strategy that leverages customer referrals and recommendations to drive business growth. This age-old marketing technique involves word-of-mouth communication, referrals, and recommendations that can significantly boost sales and brand awareness. Companies often use various tactics such as coupon codes, heavy discounts, and limited period offers to encourage customers to talk about their products and services. These strategies work as mouth marketing, allowing businesses to make their sales and growth more organic and cost-effective.
According to research, 80% of people consult their friends, family, or relatives before making online purchases. Utilizing WOM can help increase your sales and business growth. If you're running an online business, like an e-commerce website, you need to create memorable content that your customers will recommend to others. When someone asks your website visitor about your related services or products, they should recommend your website to their friends or family.
Engage Visitors with User-Generated Content (UGC)
User-Generated Content (UGC) plays a crucial role in building trust and increasing conversion rates. By showcasing UGC on your website, you can easily earn the trust of your visitors and engage them with your products and services. Utilizing social media power on your e-commerce website can attract customers and make your brand more memorable. Here are some compelling statistics to consider:
90% of consumers trust UGC, especially from branded social media platforms like Instagram and Facebook. 84% of visitors say UGC influences their shopping decisions on an eCommerce website. Almost 50% of website visitors find new products through social UGC.By leveraging social proof, you can increase your sales orders and encourage more impulse purchases. Using testimonials from satisfied clients can also give your website a coherent and engaging look. There are various options available for displaying testimonials, such as displaying posts of organic reviews or creating a video of a case study. This can provide a different impact on your visitors and make your brand stand out.
Optimize Your E-Commerce for Shoppable Content
Shoppable content can make your website visitors purchase more products. The simpler and faster you make your shopping process, the more chances you have to generate sales. By partnering with a social commerce platform, you can display shoppable products on your website. These social media aggregators help you collect posts from more than 15 social media platforms, including Instagram, Facebook, Twitter, and more. Create your own shoppable gallery and make each product shoppable to generate amazing revenue and influence visitors for impulse purchases.
Implementing Effective WOM Strategies
The methods discussed here are tried and trusted by many big companies. You can also apply these strategies to your business. Here are a few steps to get started:
Display UGC on your website. Utilize Social Media Power to attract customers and build social proof.
Make your products shoppable by partnering with a social commerce platform to display shoppable content on your website.
Display testimonials from satisfied clients to showcase social proof and increase conversion rates.
By following these strategies, you can effectively leverage word-of-mouth marketing to boost your business and drive sustainable growth. Remember, the key is to create memorable and engaging experiences that encourage customers to recommend your products and services to others.