How Does the BJP Government Do Their Campaigns?

The Bharatiya Janata Party (BJP) is one of the prominent political parties in India, known for its robust and strategic approach to campaigning. Over the years, the BJP has refined its electoral strategy and adopted various tactics in its quest for victory. This article aims to dissect and analyze the key methods employed by the BJP during its campaigns.

Blaming Opposition Parties and Political Rivals

A common tactic adopted by the BJP involves playing the 'opposition card'. By consistently blaming the opposition parties, the BJP creates a narrative that pits the party against the corrupt and ineffective opposition. This tactic not only highlights their own integrity but also attempts to shift public concerns away from their own policies and actions.

Linking Nehru and Pakistan

In addition to blaming the opposition, the BJP has also used historical figures and events to spread its message. One of the controversial tactics involves linking India's founding father, Jawaharlal Nehru, with Pakistan and its implications. By associating Nehru with Pakistan, the BJP attempts to create a sense of loyalty and patriotism among a significant portion of the population who view Nehru with mixed emotions. This strategy often sparks controversy and polarizes public opinion, mobilizing supporters against perceived threats.

Placing Unrealistic and Unrealizable Promises

To bolster its appeal and capture the hearts of the electorate, the BJP makes grandiose promises. However, these promises are often unrealistic and unfeasible, which can lead to disappointment later on. By making such large-scale promises, the BJP attempts to create a sense of hope and excitement among voters. However, the public is often left frustrated when these promises fail to materialize, which can impact the party's image and credibility.

Dependency on Corporate and Business Contributions

A significant aspect of the BJP's campaign strategy is the reliance on financial support from corporates and business entities. These funds, often dedicated to election campaigns, are used to run elaborate and well-funded political advertisements, rallies, and other promotional activities. By strategically investing in such initiatives, the BJP ensures broad visibility and reach, which plays a crucial role in securing voter support.

Jumla Promises

Jumla, a term used in Indian politics to describe vague and incomplete promises, has become another controversial tactic employed by the BJP. These promises are often vague and nonspecific, making it difficult for opponents to challenge their credibility. Jumla promises create a sense of excitement and anticipation among voters, even though they are vague and can be easily forgotten after the election results are announced.

Conclusion

The strategies employed by the BJP during its campaigns reflect an intricate understanding of Indian politics and the electorate. From blaming the opposition to making big promises and relying on corporate funding, the BJP has developed a multifaceted approach to securing victory. While such tactics can be effective in mobilizing support, they also raise ethical and political concerns. As the political landscape evolves, it will be interesting to see how the BJP continues to refine its campaign strategies to meet the changing needs of Indian voters.