Are Enterprise App Stores the Next Shoe to Drop in the Era of Mobile Consumerization?

As we embrace the era of mobile consumerization, enterprise app stores have emerged as a formidable solution for managing and distributing apps within a company. These stores not only provide a one-stop-shop for enterprise applications but also streamline the entire app management process. From sourcing apps to managing their lifecycle, these stores offer a centralized platform that ensures compliance and security.

Enterprise App Stores vs. IT Consumerization

Enterprise app stores are countering the trend of IT consumerization, where employees bring their own apps into the workplace, blurring the lines between personal and professional IT environments. Management is seeking to reintermediate these processes, aiming to influence or at least define the tools and applications employees use. This effort is part of a broader strategy to regain control over the digital tools and platforms used by employees.

The success of enterprise app stores hinges on the ability to align with both internal and external cultural norms. If the management's consensus strays too far from these norms, or if external cultural pressures, such as those exerted by the consumer market, become too strong, app stores may lose their appeal. The cultural and market dynamics play a crucial role in the acceptance and success of these stores.

The Evolution of Enterprise App Stores and AppExchange

AppExchange, which pre-dates many mobile phone app stores and was launched in 2005, has been a pioneer in this space. Interestingly, its inspiration came from iTunes, showcasing the interplay between the enterprise and consumer markets. While AppExchange has been around for a long time, its role as a central hub for enterprise apps is still relevant and may even be emerging stronger than ever.

The rise of consumerization trends is leading to a blurred boundary between personal and business IT. HTML5, for instance, offers a promising long-term solution for both enterprises and consumers, providing a more flexible and integrated approach compared to native apps. This shift is indicative of the evolving landscape where end-users have more control over their IT environments, challenging traditional models of centralized management.

Enterprise Vendor Activity and App Store Landscape

On the vendor side, there has been significant activity in mobile management and development platforms, many of which offer or contribute to app stores. However, the primary reason for the interest in these platforms is centralized management and security, rather than just the availability of apps through their channels. The established app stores provided by mobile operating system providers already hold a strong market position and continue to attract users due to familiarity.

Despite the growing trend towards in-house app development, there is still a significant presence of major app stores offered by mobile OS providers. These hubs are well-known and trusted by users, making it difficult for new, in-house app stores to gain traction unless they can offer compelling advantages or solutions.

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